Norah Xiao recently published an article in Issues in Science and Technology Librarianship titled "Web 2.0 as Catalyst: Virtually Reaching Out to Users and Connecting Them to Library Resources and Services." She reflects on her experiences using blogs, Instant Messaging, and other social technologies as a subject librarian at the Science and Engineering Library.
Xiao concludes, "Web 2.0 technologies function as catalysts which help lower human barriers between my users and me, enable me to reach my users virtually, and attract users to resources from the library." The article began as a poster presentation at ALA. You can visit her ChemUSC blog here.