Contains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. This resource is provided by Adam Matthew.
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Index to scholarly publication in literature, languages, linguistics, and folklore from over 4000 journals and series published worldwide. Indexing only: no full text.
Provided by the Roper Center for Public Opinion Research at Cornell University, Roper iPoll is the largest collection of public opinion poll data with results from 1935 to the present. Roper iPoll contains nearly 800,000 questions and over 23,000 datasets from both U.S. and international polling firms. Surveys cover any number of topics including, social issues, politics, pop culture, international affairs, science, the environment, and much more. When available, results charts, demographic crosstabs and full datasets are provided for immediate download.