Database that documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms.
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Technology, media and telecom research from the media research division of S&P Global Market Intelligence, a merger of S&P Capital IQ and SNL Financial. Covers Technology; Broadcast; Film & TV Programming; Global Multichannel; Internet & OTT; Mobile, TV Networks; US Multichannel and US MediaCensus reports.
Instructions: Sign up with your USC email address by going to 'New User Sign Up/S&P Capital IQ Pro New User Sign Up'. Then go to the Industries tab/Technology, Media and Telecommunications.
Instructions: Sign up with your USC email address by going to 'New User Sign Up/S&P Capital IQ Pro New User Sign Up'. Then go to the Industries tab/Technology, Media and Telecommunications.
The Making of the Modern World provides digital facsimile images of unique primary sources that track the development of the modern, western world through the lens of trade and wealth.
Contains thousands of market research reports by analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and businesses such as Philip Morris, Chrysler, and CBS on products ranging from tobacco and broadcasting to cars and hotels. This resource is provided by Adam Matthew.